vegaPhone


Solutions for Phone Marketing
Pravega helps you solve the most important problems in Phone Marketing. Join the Pravega Network and transform your phone marketing program.
Pravega On-Demand Direct Marketing
Recipient Friendly Platform
Pravega's mission is to transform Phone Marketing and bring it into the permission marketing age. We have incorporated a series of innovations to transform one of the most reputationally challenged marketing channels into a consumer friendly medium.

The Pravega Platform gives subscribers complete control over the phone marketing calls delivered to them. Subscribers can specify -
› Maximum number of calls allowed per week
› Days on which to call
› Time of day at which to call
› Who they are interested in hearing from and who they   are not interested in

Subscribers are also informed beforehand through Pravega emails about the calls they will be receiving. They are informed regarding the day and time of the calls, who will be calling, what they are selling and how long the call is likely to be. Subscribers can either allow the call to come through or cancel if they do not wish to receive it, well before the call is made.

Pravega acts as an intermediary and a regulator ensuring that the preferences of the consumers are always respected while complete anonymity and privacy for consumers is maintained. In addition, we manage a Feedback System which allows call recipients to register complaints with us for all calls they recieve. Since all callers make their calls through us, we can impose penalties and bar agents who break the required standards. Finally, we require all agents to sign a Code of Ethics before they can use our platform. The Code imposes requirements to respect recipient preferences, to listent to consumers and not pressurise or misbehave with recipients in any way. Our Feedback system ensures compliance with the Code.




Targeting Options
The platform provides considerable targeting capabilities using the data collected from subscribers. Marketers can target using some of the following data selects:
› Age
› Profession
› Employer
› Home Location
› Office Location
› Job Title
› Highest Degree Obtained
› Languages Spoken
› Gender
› Club, Society Memberships
› Activities & Hobbies
› Annual Income Range
› Magazines/Newsletters Subscribed to
› Major Recent Purchases
› Frequently Purchased Products
› Planned Purchases in 12 Months
› Specified Product Interests
Prospect Screening
Marketers can screen potential phone marketing prospects before making the calls. They can contact the prospects through the Pravega Platform, via email, and ask for permission to call - while stating the product and offer briefly. If the prospect is interested in the product offered they will respond, if not, they will ignore. The low cost of Phone Marketing Prospect Screening allows phone marketers to considerably increase the efficiency of their operation by focusing only on pre-qualified prospects. For instance, a phone marketer looking to run a campaign on 100,000 names, would generally contact all 100,000 prospects by phone and make maybe 5000 sales. With Pravega Prospect Screening, the phone marketer would contact maybe 200,000 prospects by email and receive positive responses from perhaps 6000. The phone marketer would then only call these 6000 prospects and close maybe 4000 sales. The lift in ROI can be considerable.
Cooperative Global Data Sharing
The Pravega Platform automatically captures the data generated from any campaign run on the platform. The data is fully anonymized and added back to our database and made available to all marketers in aggregated form for their use. Therefore, new campaigns can benefit from the experience of previous campaigns across marketers. You can learn what has worked and what has not, what offer types and prospect selections produce the best results - using the knowledge gleaned from all previous campaigns. And when you run your campaign the data from that campaign is also added back to the database for future use by other marketers. Also, since the campaign data is added back to the database in aggregated form, your competitors have no visibility into your campaigns.
Applications
You can use vegaPhone for various marketing objectives including:
› Sales Generation
› Lead Generation
› Channel Expansion